Hub88 has taken a major step into innovative sports engagement with the launch of Pick’em88, its first-ever Pick’Em product designed to simplify sports betting while maximising entertainment value.
Developed in-house and powered by Odds88’s market-leading sports data, Pick’em88 uses a 50/50 prediction format already proven popular in the US market. Players simply predict whether a team or player will achieve more or less than a set outcome, removing the need for complex odds or industry jargon.
With its rapid-fire, intuitive gameplay, Pick’em88 appeals to both new bettors seeking a low barrier to entry and experienced players looking for a fast-paced, data-driven challenge. Operators can integrate the product alongside traditional sportsbook markets or offer it as a standalone experience, complete with full brand customisation. 
The new feature aligns with current iGaming trends including mobile-first design, gamification, and socially shareable content, creating a versatile tool for player acquisition and engagement.
“Building Pick’em88 is a strategic step forward for our platform,” said Ollie Castleman, Managing Director at Hub88. “The format simplifies the sports betting experience without sacrificing entertainment or profitability. With Odds88, we’ve delivered a data-driven product that fits perfectly with modern UX expectations.”
Will Fyler, Managing Director at Odds88, added: “Pick’em88 gives sportsbook partners a dynamic new way for players to engage with their favourite sports. By combining Odds88’s odds expertise with Hub88’s aggregation power, we’ve created a fresh format that delivers variety, excitement, and long-term engagement.”
With Pick’em88, Hub88 strengthens its position as a forward-thinking aggregator, offering flexible, high-conversion content that meets the evolving demands of global sports betting audiences.
