Golden Whale, a specialist in machine-learning and data-driven optimisation technology for the iGaming sector, has announced the launch of BonusPilot, a powerful new feature-set within its Foundation platform designed to transform how operators manage player incentives.
BonusPilot enables operators to orchestrate complex incentive strategies using real-time, AI- and machine learning-driven intelligence. Built to integrate seamlessly with any system configuration, the solution analyses live behavioural data across games, campaigns and CRM activity to determine the most effective incentive for each individual player — including optimal timing, value and reward type.
By shifting away from broad, pre-scheduled bonus campaigns, BonusPilot allows operators to adopt autonomously personalised and continuously adapting incentive strategies. This represents a major step toward Full Model Control (FMC), where engagement decisions are optimised dynamically by intelligent systems rather than manual processes. 
According to Golden Whale, BonusPilot addresses one of the biggest challenges in CRM and player engagement: managing complex, multi-dimensional bonus decisions at scale. The platform automates this complexity, delivering consistent and precise recommendations based on real-time data.
Eberhard Dürrschmid, CEO at Golden Whale, commented:
“This system solves one of the central problems of CRM and engagement. Traditional bonus optimisation forces CRM teams to manage an essentially multi-dimensional challenge that simply can’t be handled manually at scale. BonusPilot takes over that complexity, recommending the right incentives at the right moment with far greater precision and consistency.”
BonusPilot can be trained on the full range of incentive types available within an operator’s ecosystem, including bonus funds, free spins, loyalty points and bespoke rewards from gamification suites. Every player interaction feeds back into Golden Whale’s proprietary LOOPS architecture — a continuous learning framework that adapts recommendations as player behaviour evolves, ensuring incentives remain relevant and aligned with long-term player value.
Responsible engagement is a core component of the system. BonusPilot incorporates operator-defined and system-level guardrails, helping ensure incentives remain appropriate while also identifying and limiting potential bonus abuse when necessary.
Dürrschmid added:
“Our aim isn’t just to increase bonus response rates, but to help operators orchestrate bonus spend with AI across diverse systems, without relying on large, clumsy and expensive software suites. BonusPilot empowers CRM teams, reduces manual workload and delivers measurable engagement gains without adding operational pressure.”
