GameOn has expanded its Fractional CMO offering with the appointment of Roxana Nazalu, further strengthening its strategic marketing capabilities within the iGaming sector.
Nazalu joins the specialist B2B marketing and PR agency in a consulting capacity as a Fractional CMO, where she will support clients across campaign strategy, development and execution.
Bringing extensive industry experience, Nazalu has held senior marketing roles with leading operators and suppliers, including Las Vegas Sands, Casimba Gaming, Aspire Global and Pragmatic Play. 
Her experience also led to the launch of Orange Synapse, a specialist agency supporting iGaming companies with brand strategy, product marketing and global market positioning.
The appointment marks a closer collaboration between GameOn and Orange Synapse, enabling both businesses to broaden their combined service offering across strategy, execution and technical delivery.
GameOn’s Fractional CMO division, launched in October 2024 and led by Alex Wilson, has seen strong growth as demand increases for flexible, senior-level marketing leadership.
The model allows businesses to access CMO-level expertise without the cost of a full-time hire, making it particularly suited to start-ups and scaling companies, while also enabling established organisations to position marketing as a core revenue driver with board-level accountability.
Alex Wilson, Head of Marketing Division at GameOn, said:
“We are delighted to welcome Roxana to the GameOn CMO team at such a pivotal moment for our agency. Since launching our fractional service in 2024, the demand for high-level strategic leadership, without the overhead of a full-time executive, has grown significantly.
“Roxana is a highly respected figure in the iGaming space, and her experience with global brands such as Pragmatic Play and Las Vegas Sands brings additional depth to our strategic offering. Her appointment ensures our clients continue to benefit from best-in-class marketing expertise.”
Roxana Nazalu, Fractional CMO Consultant at GameOn, added:
“Joining GameOn is a natural progression and a strong opportunity to further develop the work we are doing through Orange Synapse.
“GameOn has built a reputation for delivering clear, results-driven marketing and PR within the iGaming sector. Together, we are able to offer a more holistic service, connecting high-level strategy with execution across slot studios, operators, affiliates, payment providers and other industry stakeholders.
“My focus will be on helping clients navigate complex markets and scale their brands with agility, leveraging the flexibility that the fractional model provides.”
