New PaaS licence opens real-time AI infrastructure to operator and partner data teams
Future Anthem, the real-time AI platform delivering personalisation for the global gaming industry, has announced the launch of Build Mode, a new Platform-as-a-Service (PaaS) licence that gives customers and partners direct access to its industry-scale AI infrastructure.
Build Mode opens up Future Anthem’s end-to-end real-time platform to operator data teams, covering streaming and ingestion, storage, feature engineering, model development, deployment and player interaction across sports betting, casino, lottery and bingo. 
Designed to replace costly, multi-year in-house builds, Build Mode provides gambling organisations with a production-ready real-time AI architecture used at scale, enabling data scientists, engineers and analysts to experiment, build and deploy models faster and more efficiently.
Early previews of Build Mode will be showcased at ICE Barcelona 2026, marking the industry’s first AI Platform-as-a-Service built specifically for regulated gaming. The platform is delivered on proven real-time infrastructure, leveraging AWS and Databricks technologies already operating at significant scale.
Out-of-the-box capabilities include native connectors to key gaming platforms and data streams, a 200+ feature store to accelerate model development, and integrations with marketing platforms and player bonusing systems.
Build Mode complements Future Anthem’s existing AI products – including Personalised Content Recommendations, Real-Time Experiences and Dynamic Audiences – which are currently trusted by operators worldwide. The Future Anthem AI platform processes more than 11 billion bets per month across casino, sports, lottery and bingo.
Chris Conroy, Chief Data and Product Officer at Future Anthem, said:
“As demand grows for faster experimentation and deeper access to real-time AI, Build Mode gives data teams the freedom to build their own ideas on proven infrastructure, without the cost and complexity of developing it themselves.”
“We’re excited to open up our real-time data modelling capabilities to the industry’s data leaders.”
Build Mode is currently being deployed with selected pilot customers. Guided previews are available on request ahead of wider commercial availability. The official launch will take place at ICE Barcelona as part of Future Anthem’s AI Masterclass series.
