This year’s ICE in Barcelona promises to be the biggest in the event’s history, with a record turnout of more than 65,000 attendees but this year feels different for many reasons, as Logifuture’s team explains
ICE Barcelona 2026 is just around the corner, and honestly, we’re excited for more than just another industry show. This year feels different. Conversations are shifting. It’s no longer about volume or flashy new products, it’s about real results, realistic performance, and measurable impact. From my experience talking to operators across LatAm, Africa, and Europe, it’s clear that people want solutions that actually work, not just shiny demos. And Barcelona is the perfect place for that conversation.
At Logifuture, we’ve deliberately repositioned ourselves. We’re no longer just a virtuals supplier, we’re a logic-driven sportsbook performance partner. Everything we’re bringing to ICE reflects that shift. It’s been fascinating to see how clients react when they realise we’re not offering random simulations, they’re getting content that behaves like real sport and keeps players engaged all year long.
Virtuals reflecting reality to lift sportsbook turnover 
One big milestone recently was getting Zoom Soccer onto Sportradar’s OneFeed ecosystem. This isn’t just a distribution win, it’s validation of our approach. Sportsbooks don’t need more randomness. They need football experiences that run 24/7, mirror real-life performance and keep players engaged even when top leagues aren’t playing. Having seen firsthand how operators in Africa and LatAm have increased player retention, we can tell you, it works.
Zoom Soccer does exactly that. Covering the world’s biggest leagues and more than 130,000 events per month, our Strength Index and Goal Probability models make the action feel real, not simulated. Our goal is simple: help operators lift sportsbook turnover by up to 30% and maintain consistent engagement throughout the year.
ICE is also where our creative and product philosophy comes to life. Inspired by Gaudí’s mosaics, our stand reflects how we think about sportsbook engineering: turning chaos into order. Operators today face heavy tech, fragmented tools and declining retention. We bring it all together with Zoom, Simulate, and Swipe Games, a single, seamless, high-performing ecosystem.
From our perspective, ICE is about real conversations, not just slides. We want to meet the people making decisions, share what works and show proven results. And yes, we’ll probably sneak in a joke about random virtuals somewhere, because let’s face it, it keeps people awake.
ICE Barcelona is where chance becomes clarity, randomness becomes logic and ideas become results. Can’t wait to see everyone there.
Logifuture will be at stand 4D54 and CMO Ben Cove will be among the speakers at the ICE Studio during the show.
