FlexPlay has launched a cutting-edge casino platform to complement its existing aggregation solution, unveiling a complete turnkey system designed to serve as the “control centre” for online casino operations worldwide.
The ambitious provider’s new platform delivers a modular, cost-effective approach to building and managing digital casino businesses, empowering both new and established operators to scale on their own terms.
Engineered with flexibility and functionality at its core, FlexPlay’s platform enables operators to oversee every aspect of their business from a single intuitive dashboard, offering real-time control and efficiency across all operational touchpoints. 
Among its key features are:
- Player Account Management (PAM): Robust anti-fraud, KYC, and responsible gaming tools for secure player oversight.
- Content Management: Deep performance analytics and reporting capabilities for data-driven decision-making.
- Engagement Engine: A versatile bonus and promotion system designed to drive retention and player lifetime value.
- Affiliate Management System: Multi-level programs with CPA and hybrid models, flexible commission structures, and detailed tracking tools.
- Strategic Partnership Support: Continuous, adaptive guidance to help partners grow and succeed sustainably.
Building upon its existing aggregation platform, which already hosts 15,000+ casino titles from over 230 providers, the launch marks a major milestone in FlexPlay’s mission to provide a unified ecosystem for online casino management. Operators can now access both aggregation and platform services through a single, seamless integration.
Alexandra Artemova, CEO of FlexPlay, said:
“FlexPlay was created to simplify the launch and growth of online casinos, especially in emerging markets across the globe. We offer more than just platform technology — we believe in developing strategic partnerships driven by flexibility, scalability, and expert support at every stage.When our clients grow, we grow with them. Through our easy-to-navigate control centre casino platform, we’ve developed a turnkey solution that’s ideal for operators launching from scratch, as well as existing brands looking to scale rapidly or migrate to modern software.”
The enhanced FlexPlay turnkey solution reflects the company’s long-term vision to serve as a strategic growth partner rather than a mere technology vendor. Its modular design ensures adaptability to evolving market conditions, regulatory frameworks, and player expectations — offering the agility operators need to compete in fast-changing global markets.
With strong initial interest from operators of all sizes, FlexPlay is positioning itself as a trusted hub for casino innovation, helping partners launch, scale, and sustain profitable operations with confidence.
