Global iGaming technology provider Fincore has launched a new brand identity and platform, Find It Within, marking a significant evolution in how it presents its technology and purpose to the industry.
The rebrand aligns with Fincore’s updated commercial strategy, designed to reinforce its position as a premier tech solutions partner for operators and B2B platform suppliers. The company helps operators modernise legacy systems, accelerate development roadmaps, and implement AI-driven automation — all delivered via clean, modular, and future-ready engineering.
“At our heart, we’ve always been a tech solutions company,” said Mateja Popovic, CEO, Fincore. “This brand evolution makes that focus visible. It captures the precision of how we engineer and the fire that drives us to deliver for our customers in gaming.”
Find It Within expresses Fincore’s core belief: the best systems and the best people are powered by integrity. The platform balances two guiding principles:
- Engineered Clean: systems built with clarity, discipline, and modularity
- Built With Fire: creativity, pride, and the drive to move the industry forward
“The purpose of this refresh isn’t just to communicate what we do, but to amplify who we are,” said John Chyriwsky, Head of Marketing. “Our team take great pride in clean engineering and are bursting with creative energy and a passion for getting things done.”
Developed in collaboration with London-based agency Amigo Partnership, the new identity introduces The Core — a visual symbol representing integrity and intent — along with a sharper, more purposeful brand voice that embodies Fincore’s combination of precision and passion.
This launch positions Fincore as a modern, innovative partner for operators and B2B platforms, reinforcing its role at the forefront of iGaming technology.
