EvenBet Gaming, a leading developer of online gaming software, has partnered with Devilfish Poker to launch Devilfish.com, the industry’s first community-led player acquisition engine.
This bold new platform introduces a Web3-powered, free-to-play poker ecosystem designed to address the sector’s biggest pain points: high acquisition costs and unsustainable churn rates.
Built on EvenBet’s flexible and scalable poker technology, Devilfish.com combines traditional gameplay with gamified sweepstakes and NFT-driven features. The result is an ecosystem where engagement, retention, and community identity sit at the heart of the player experience. 
A new vision for poker
Devilfish.com offers a dual-access model:
- Free players receive daily play money to access tables and tournaments.
- Premium players, represented by customisable NFT avatars, gain access to extended gameplay, exclusive tournaments, and additional benefits.
The avatars act as both visual identity and engagement tools, unlocking deeper levels of participation as players invest in the ecosystem.
By automating play money distribution and creating scalable incentives, Devilfish.com ensures sustainability while encouraging players to stay active over time.
Tackling poker’s churn problem
With up to 85% of new poker players traditionally churning within their first sessions, Devilfish.com’s socially-driven ecosystem offers an antidote: a community-first model that transforms casual participants into long-term advocates.
The launch signals a step forward in how iGaming brands can combine technology, community, and gamification to redefine acquisition and retention strategies.
Industry voices
Dmitry Starostenkov, CEO at EvenBet Gaming, said:
“We are proud to support Devilfish Poker’s bold vision with our highly customisable poker platform. Their innovative use of NFTs and segmentation shows how technology and community values can create something truly unique.”
JJ Williams, Founder of Devilfish Poker, added:
“Devilfish.com is one of the most ambitious poker projects the industry has ever seen. With EvenBet as our platform partner, we’re redefining what poker can achieve—transforming it into a commercial engine built for today’s digital landscape.”
