Brazilian iGaming operator Esportes da Sorte has signed a sponsorship agreement covering broadcast and digital coverage of the FIFA World Cup 2026 across SBT and N Sports, with activations planned throughout the full tournament. The package includes brand presence across free-to-air TV via national SBT and simulcast coverage, the +SBT streaming platform, and the pay-TV channel N Sports, alongside additional exposure through the broadcasters’ websites, YouTube channels and wider digital assets.
According to Marcela Campos, Vice President of the Esportes Gaming Brasil Group, which owns the Esportes da Sorte brand, the sponsorship is designed to leverage the World Cup as a major audience moment to drive brand frequency, recall and positioning within Brazil’s football ecosystem.
Campos said: “Being present on SBT’s broadcasts, with consistency and high frequency, is a way to expand and strengthen brand positioning and reinforce Esportes da Sorte’s connection with the experience of following and celebrating football.” 
On television, Esportes da Sorte will appear across a range of formats including promos, opening and closing idents, commercial breaks and video inserts. The agreement also includes sponsorship of a dedicated FIFA World Cup 2026 programme airing throughout the tournament, as well as editorial integrations within the broader schedule.
In the digital environment, Esportes da Sorte will feature across official World Cup broadcasts on SBT and N Sports, with further visibility planned through additional tournament content initiatives produced by both channels.
