ELA Games has landed a major industry nod, securing a spot on the shortlist for “Brand of the Year – B2B” at the upcoming EGR Marketing & Innovation Awards 2025. The recognition puts the game development studio alongside some of the most dynamic names in the iGaming sector.
Known for spotlighting brands that blend commercial success with industry advancement, the EGR Marketing & Innovation Awards has become a benchmark for excellence. Scheduled for June 19, 2025, at The Mermaid in London, the ceremony brings together leading professionals to honour achievements that are pushing online gaming forward.
ELA Games earns shortlist recognition for operator growth and player-focused strategy
ELA Games’ shortlisting reflects its balanced approach to innovation: delivering gaming content that boosts player engagement while supporting operators’ bottom lines. The studio’s portfolio has evolved through 2025 to include titles crafted not just for entertainment value, but for measurable improvements in acquisition and retention. 
With a commitment to performance data and user experience, ELA Games has positioned itself as a strategic ally to operators aiming for sustainable growth. Its nomination suggests the studio’s brand is resonating across multiple industry layers.
Earlier this year, ELA Games took steps to strengthen its European reach by entering the Danish market through a deal with Casino House. A move that further established its footprint in regulated markets. The partnership with Casino House marked a significant step in ELA Games’ expansion strategy
“The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!” said Marharyta Yerina, Managing Director of ELA Games.
EGR Marketing & Innovation Awards 2025 puts spotlight on impactful iGaming brands
The EGR Marketing & Innovation Awards is more than a celebration – it’s a barometer of where the industry is heading. Categories range from brand impact to user acquisition campaigns and gamification, offering a snapshot of how creative strategies are driving business results.
ELA Games’ presence among the finalists underscores its transformation from a game studio to a brand making waves in the B2B space. As the countdown to June 19 begins, all eyes are on London for what promises to be a night celebrating innovation, influence and industry momentum.
