Cubeia, the Sweden-based iGaming software solutions provider, has appointed Paul Crisp as Head of Marketing, strengthening its leadership team as the company enters its next phase of growth.
In his new role, Crisp will lead Cubeia’s global marketing strategy, overseeing brand positioning and go-to-market execution across both online and land-based channels. He joins the company with eight years of SaaS experience, bringing a strong background across gaming, software development, and platform-led businesses.
The appointment comes at a pivotal moment for Cubeia as it continues to expand its platform offering, poker network, and original games portfolio. 
Commenting on his new role, Paul Crisp said:
“I’ve been aware of Cubeia’s rise in the industry during my ten years in gaming, having cut my teeth in the poker sector. Cubeia is an incredible software company, offering platform solutions, a poker network, and an innovative original games suite. The heavy lifting on the product side is being done, and now it’s time to take these solutions to a broader market and spread the Cubeia message far and wide. It’s a superb team that has already achieved so much, and I’m looking forward to complementing it.”
Crisp will attend ICE Barcelona 2026, joining the senior Cubeia team at Stand 2R10. The stand will host a VIP poker experience featuring iconic Swedish footballers Henrik Larsson and Johan Mjällby, alongside live demonstrations of Cubeia’s expanding games portfolio, including its latest release, Prediction Markets.
Cubeia Chief Commercial Officer Tobias Fogelberg added:
“Bringing Paul onto the Cubeia team as Head of Marketing is a major moment for our business. He has a proven track record, complemented by modern SaaS marketing expertise, which will be instrumental in scaling our solutions and sharpening our positioning across global markets.”
