Croatia is preparing for a significant overhaul of its gambling framework, with new measures expected to be implemented by early 2026. The government is focusing on improving player protection, eradicating gambling addiction, and addressing socially irresponsible behaviors within the sector. Alongside tighter regulations for gambling venues and a ban on aggressive advertising, the new reforms aim to build a safer, more responsible gambling environment in the country.
The changes come at a time when the Croatian government, led by Prime Minister Andrej Plenković, has pledged to clean up the gambling ecosystem. The government is working closely with public health experts and the Croatian Institute of Public Health to implement these changes. Data revealing that 73% of high school students have gambled, with 13% showing signs of gambling-related harm, has played a crucial role in driving the new framework.
Key Measures: Player Protection and Advertising Restrictions
One of the core components of the new framework is strengthening player protection. New identification processes will be introduced to ensure tighter controls on player access to gambling venues. This includes additional friction before players can access gambling platforms, creating a safer barrier to entry. The government is also committed to protecting younger audiences from gambling-related content, ensuring underage viewers are not exposed to online marketing campaigns. 
In a significant move to curb the visibility of gambling, the government has proposed a ban on gambling advertisements featuring celebrities, athletes, or social media influencers. Additionally, a review of advertising laws will lead to a reduction in the coverage of gambling promotions, including restrictions on public space and print media advertisements. The aim is to reduce the normalization of gambling and protect vulnerable groups, such as minors, from the influences that could encourage gambling behavior.
Tax Changes and Increased Licensing Fees
A key aspect of the new gambling framework will see an increase in gambling taxes. Operators will face a revised tax structure based on the scale of their business and winnings. The new tax rates include:
- 10% for winnings up to €1,500
- 15% for winnings between €1,500 and €4,000
- 20% for winnings between €4,000 and €70,000
- 30% for winnings over €70,000
In addition to these changes, annual licensing fees for gambling operators will see substantial increases. Land-based casinos will face a rise from €400,000 to €600,000, internet casinos from €265,445 to €398,168, and land-based betting shops from €132,722 to €200,000.
Approximately 11% of gambling revenue will be allocated to addiction prevention and treatment programs. Additional funds will be directed toward sports, education, civil society development, and social and humanitarian initiatives, reinforcing the government’s commitment to responsible gambling and social welfare.
What Does This Mean for iGaming Operators?
As these reforms move forward, operators in Croatia will need to adjust to a changing landscape. The increased taxes and licensing fees will significantly affect operational costs, while the advertising restrictions will require a shift in marketing strategies.
However, the focus on player protection and addiction prevention could provide long-term benefits for the industry, fostering a more responsible and sustainable gambling environment. With the reforms scheduled to take effect in early 2026, it’s important for operators to stay ahead of the curve and prepare for the changes that will shape the future of gambling in Croatia.
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