Conduet, an AI-driven customer experience and operations partner for online sports betting (OSB) and iGaming operators, has announced the European expansion of its AI-powered gameLM platform, designed to help operators improve CX efficiency, player retention, and lifetime value at scale.
Purpose-built for regulated iGaming and OSB environments, gameLM enables operators to automatically resolve more than 80% of player enquiries in real time, significantly reducing handle times while maintaining compliance. The platform supports multiple languages and delivers consistent, accurate responses across high-volume player interactions, lowering operational costs and allowing human agents to focus on higher-value, complex cases.
gameLM has been developed using Conduet’s extensive operational experience delivering human-led customer support for gaming operators. As a result, the platform reflects a deep understanding of player behaviour, regulatory requirements, and the real-world challenges of delivering compliant, high-quality gaming CX. 
Delivered through a low-friction PAM integration managed directly by Conduet, gameLM offers two core modules that can be deployed independently or together. These include an AI-powered CoPilot that provides agents with real-time guidance, and a fully autonomous AI agent capable of managing player enquiries end to end.
This modular approach allows operators to introduce AI in a controlled and flexible way, progressing from human-assisted workflows to full automation as confidence, governance, and use cases evolve.
Conduet’s European expansion follows six years of growth in the United States. Founded in 2019, the company has become a trusted CX partner for major US operators including Hard Rock Digital, BetSaracen, Soaring Eagle, and Jackpocket Casino.
Neal Atkinson, Senior Director of Sportsbook at BetSaracen, said:
“We chose gameLM for its industry expertise and its ability to handle complex customer interactions. It’s delivering meaningful value for both our business and our players.”
Justin Heath, Co-Founder and CEO of Conduet, commented:
“AI in gaming demands a bespoke approach. One-size-fits-all solutions introduce unnecessary risk in a highly regulated environment.”
He added:
“With gameLM, operators can scale CX efficiently while reinforcing trust, compliance, and long-term player value. Europe represents a major opportunity for innovation in how operators engage with their customers.”
Conduet will showcase gameLM to European operators at ICE Barcelona.
