BVGroup, a leading global operator and technology solutions provider, has strengthened its player-first offering through the integration of ThrillTech’s innovative ThrillPots™ jackpot solution across its brand portfolio.
ThrillPots introduces an entirely new layer of entertainment by enabling side-bet progressive jackpots that seamlessly complement core gameplay. With no disruption to the main betting experience, players can opt in to contribute to jackpots that deliver surprise, excitement, and dynamic win potential.
The rollout spans BVGroup’s flagship brands, including BetVictor, Heart Bingo, talkSPORT BET, and Betano UK, reinforcing the company’s commitment to innovation in both Gaming and Sportsbook. 
This partnership marks a milestone for ThrillTech, with BVGroup providing a launchpad into the UK market. “Partnering with BVGroup, a household name in the UK, makes our entry into this market especially exciting,” said Ben Bradtke, co-founder of ThrillTech. “ThrillPots is designed to surprise and engage players while creating memorable moments of entertainment. BVGroup’s reputation for player-first experiences makes them a natural fit.”
Eoin Ryan, Director of Sportsbook and eGaming at BVGroup, added: “At BVGroup, our mission is to continuously enhance the player experience. ThrillPots is a flexible jackpot mechanic that heightens excitement and engagement while preserving fairness and enjoyment. It’s an excellent addition to our brands’ entertainment toolkit.”
The integration underscores BVGroup’s commitment to pioneering new forms of player engagement, delivering innovative mechanics and immersive experiences across its growing suite of regulated brands.
