BoyleSports has strengthened its long-term partnership with Spotlight Sports Group (SSG) after the successful rollout of its revamped racecard – the first of its kind for a UK sportsbook.
The introduction of SSG’s Smart View technology has already delivered a notable impact, with BoyleSports reporting an 8% increase in total sessions with a bet placed, and the Smart tab achieving the highest conversion rate across its product suite.
The racecards, aligned with BoyleSports’ Back Yourself brand platform, give customers three tailored ways to view data: 
- Quick View – a traditional, at-a-glance look at runners and odds.
- Smart View – performance ratings across course, distance, ground, plus an overall score.
- Pro View – a deeper dive into racing form.
The extended partnership highlights both companies’ focus on innovative, data-driven solutions that enhance the betting experience.
Daniel Smith, Head of Global B2B Sales at Spotlight Sports Group, said:
“It’s fantastic to see Smart View delivering such strong results for BoyleSports and offering an improved experience for customers. The uplift in betting sessions is proof that customers value intuitive, personalised tools, and we’re excited to continue working with BoyleSports to raise the bar for racing products.”
Adam Matues, Head of Sportsbook at BoyleSports, added:
“Smart View supports our ambition to empower bettors to make confident decisions – the perfect example of bringing ‘Back Yourself’ to life through product innovation. Our customers want speed, clarity, and depth, and our revamped racecards deliver exactly that. The Quick, Smart and Pro tabs ensure we cater for every type of racing customer.”
