Blueprint Gaming has expanded its flagship Fishin’ Frenzy™ series with the launch of Fishin’ Frenzy™ Lure ‘Em In, introducing a suite of new mechanics designed to enhance bonus gameplay and deliver a max win potential of up to 10,000x.
Building on one of the studio’s most established and consistently high-performing franchises, the latest release returns players to the familiar lakeside setting while integrating feature-rich gameplay aimed at boosting engagement across operator portfolios.
Central to the title are three coloured tackle box modifiers—blue, red and green—which collect corresponding scatter symbols during base play. The bonus round is triggered when three bonus scatters land, with at least one modifier active, unlocking enhanced gameplay pathways. 
Each modifier introduces a distinct mechanic: the blue tackle box activates the Cast and Catch feature, enabling respins with sticky wilds; the red triggers Golden Catch, adding golden wilds that collect and multiply cash prizes; while the green unlocks Take the Bait, introducing additional prize symbols that can be collected by fisherman icons.
Up to three modifiers can be active simultaneously, with combined features leading to upgraded bonus modes, including super and mega free games. The latter offers access to the title’s top-end 10,000x win potential.
The game also incorporates Blueprint’s established progression trails, awarding additional free spins for every four fisherman symbols collected, alongside increasing prize values of up to 50x. An optional Express Bet feature further enhances engagement by doubling the chance of triggering the bonus round.
The release follows recent high-profile launches from Blueprint Gaming and underscores the supplier’s continued focus on evolving proven IP with new mechanics tailored for global audiences.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said:
“Fishin’ Frenzy™ remains one of our most iconic and best-performing franchises, and with Lure ‘Em In, we have introduced exciting new mechanics to elevate the experience even further. The addition of dynamic tackle box modifiers and the ability to combine multiple enhancements brings greater variety and anticipation to the bonus.
“We are confident this latest instalment will resonate strongly with operators and players, continuing the franchise’s legacy as a standout performer.”
