Leading iGaming content provider BGaming has once again partnered with Brazilian influencer Jon Vlogs to deliver a meaningful charity initiative during the festive period, combining entertainment with social impact to support a Brazilian cause.
Jon Vlogs, BGaming’s official LATAM brand ambassador, hosted a dedicated charity livestream on 16 December, drawing an impressive 185,000 live viewers. The stream showcased BGaming’s Christmas-themed games while encouraging the community to come together to support a social investment organisation making a real difference in Brazil.
The initiative raised awareness for Instituto Garra, which was selected by BGaming as the recipient of its 16,000 BRL holiday donation. Instituto Garra operates as a social investment fund, supporting high-impact initiatives across Brazil by providing funding, strategic guidance, and leadership development to help organisations accelerate their growth. 
In addition to financial support, Instituto Garra connects its partner organisations through an extensive professional network, giving them access to experienced leaders and influential figures to maximise long-term social impact.
This marks the second charity collaboration in 2025 between BGaming and Jon Vlogs. Earlier in the year, the duo worked together on Jon’s “BDJ na Amazônia” initiative, which aimed to raise environmental awareness among Gen Z and millennial audiences through education and community engagement.
Commenting on the initiative, Marina Ostrovtsova, CEO of BGaming, said:
“While the holidays are a time for celebration, they are also an opportunity to pause, reflect and give back. Charitable initiatives are central to BGaming’s philosophy, and we are proud to end the year by supporting Instituto Garra alongside Jon Vlogs. Jon has a strong connection with the Brazilian community and shares our commitment to making a positive impact.”
Through this festive initiative, BGaming continues to demonstrate its commitment to responsible, community-driven engagement, using its platform to support meaningful causes beyond gaming.
