Fast-growing UK betting brand BetWright has announced a landmark partnership with Norwich City FC, becoming a Principal Partner and the official Men’s Back-of-Shorts sponsor for the 2025/26 season.
As part of the deal, the BetWright logo will be prominently displayed on the back of the men’s first team shorts, with branding also featured across Carrow Road and within the club’s wider partner ecosystem. The collaboration will extend beyond matchday visibility, with joint campaigns and community-focused initiatives designed to give back to East Anglia.
Among these is BetWright’s defibrillator installation campaign, which will see life-saving equipment placed around the county in partnership with Norwich City. 
Sam Jeffrey, Commercial Director at Norwich City, said:
“This is a significant deal for the club that sees BetWright join us as a principal partner. We are grateful for their support of Norwich City and the work they wish to do in our community.”
David Matthews, CEO of BetWright, added:
“This deal is the biggest in our history and represents a major step forward in our ambition to create an exciting and responsible new iGaming experience. Partnering with Norwich City is especially meaningful as the club is at the heart of our region.”
Yarry Troshchey, CMO of BetWright, commented:
“Football is at the core of everything we do. Working with a club that has such incredible fans gives us the chance to create something special both on and off the pitch.”
The partnership builds on BetWright’s growing football sponsorship portfolio, following its stadium naming rights deal with Leyton Orient, and signals further expansion plans in the months ahead.
