BetMakers Technology Group has entered into a partnership with OtherLevels to provide wagering operators with personalised racing bet prompts and content, designed to boost engagement and operator revenues both in Australia and globally.
OtherLevels’ Sports Engagement and Experience Platforms deliver live, contextual prompts powered by BetMakers’ markets, content, and odds. These recommendations, tailored to each customer’s behaviour, increase activation of out-of-session users while also enhancing bet velocity for active ones.
The collaboration builds on the successful integration of OtherLevels’ technology into BetMakers’ sportsbook offering, extending the benefits to BetMakers’ international operator network. Customers gain access to race information, form guides, and personalised bet suggestions delivered via text, audio, and video formats. 
BetMakers’ solutions, including Racebook+, Apollo, GTX and API Data services, already serve operators of all sizes. Adding OtherLevels’ tailored activations ensures operators can combine best-in-class racing content with real-time personalisation.
Joey Carroll, Director of Business Development & Partnerships at BetMakers, commented:
“We’re delighted to partner with OtherLevels to drive greater activation and betting activity across our operator network. Their expertise in delivering live, impactful content is a strong complement to our suite of racing products.”
Brendan O’Kane, CEO of OtherLevels, added:
“This partnership with BetMakers allows us to deliver truly personalised racing experiences at scale. By combining BetMakers’ world-class racing content with our live engagement capabilities, operators can keep customers connected in and out of session while driving stronger revenues.”
