BETER, the award-winning provider of 24/7 live streaming, data, and odds for fast-paced esports and sports, will highlight its next-generation product suite at ICE Barcelona, taking place 19–21 January at Fira Barcelona Gran Via. The company will welcome attendees at Stand 4F10, demonstrating its expanded offerings to more than 30,000 delegates and over 600 exhibitors from 186 countries.
BETER’s esports portfolio includes ESportsBattle tournaments, delivering continuous betting action across eFootball, eBasketball, eHockey, and eTennis. The Esports Odds Feed offers market-leading odds for over 450 tournaments worldwide, covering more than 40,000 pre-match and live events annually, powered by a dedicated team of expert traders.
In sports, BETER features Setka Cup table tennis, BSKT Cup basketball, Setka Cup padel tournaments, and coverage of official cricket tournaments and leagues. Altogether, BETER provides betting opportunities on over 700,000 events per year, with up to 50 markets per event and an average operator margin exceeding 7.5%. All matches feature 24/7 live streaming, real-time data, hyper-accurate odds, and oversight by BETER’s Integrity team. 
At ICE, visitors can explore BETER’s technical solutions designed to elevate bettor engagement. A special interactive zone will also allow attendees to participate in a virtual penalty kick challenge, highlighting the company’s eFootball tournaments, which drive engagement and support new bettor acquisition ahead of FIFA World Cup 2026.
BETER’s industry impact is underscored by nine nominations across the International Gaming Awards 2026 and the European iGaming Awards 2026, both held in conjunction with ICE Barcelona.
As part of the ICE World Gaming Forum, Vitalii Semeniuk, Esports Product Growth Partner, will speak at the Esports Betting Conference on 20 January, offering insights on eLeagues’ performance and their potential for operators, particularly in the lead-up to the 2026 World Cup.
Gal Ehrlich, CEO at BETER, commented:
“2025 was a transformative year for BETER as we entered the US market and expanded across LATAM and Europe. ICE Barcelona is the starting point of our 2026 season, and we are ready to present the quality of our fast-betting esports and sports products to all delegates.”
Chuck Robinson, CRO at BETER, added:
“Our product roadmap is ambitious. We build what the market lacks, from eTennis to padel, offering fast-paced products with no equivalent today. Our award-winning Integrity team ensures every event meets the highest standards of fair play, which is why leading operators trust BETER.”
Delegates can reserve private demonstrations and meetings with the BETER team through the company’s dedicated booking calendar.
