BETER strengthens European footprint through LV BET partnership

BETER has expanded its presence in Europe after entering into a new partnership with LV BET, a Poland-based sportsbook operator active across multiple international markets.

The agreement enables LV BET to integrate BETER’s full portfolio of fast-betting content, including its proprietary ESportsBattle tournaments and Setka Cup table tennis events, delivering a high-frequency betting experience to its player base.

The integration was facilitated via FeedConstruct, following its partnership with BETER earlier in 2025, ensuring efficient deployment and stable content delivery.

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BETER provides 24/7 live streaming, real-time data and odds across more than 700,000 esports and sports events annually, with up to 50 betting markets per event and an average operator margin exceeding 7.5%.

The partnership aligns with increasing demand for fast-paced betting formats, allowing LV BET to enhance its offering with continuous, short-cycle betting opportunities designed to drive engagement and retention.

Chuck Robinson, CRO at BETER, said:
“We are pleased to partner with LV BET and further strengthen our position as a leading provider of fast-betting content across Europe and beyond.

“LV BET is an innovative operator focused on delivering engaging betting experiences, and our content is designed to meet exactly that demand.”

Jarosław Grochowski, Sportsbook Product Owner at LV BET, added:
“Our strategy has always been to remain at the forefront of sports betting innovation. Partnering with BETER allows us to introduce proven fast-betting formats that resonate strongly with today’s players.

“This collaboration ensures we continue to meet growing demand while enhancing the overall player experience.”

Arsen Baghdasaryan, CCO at FeedConstruct, commented:
“We are proud to support this partnership by delivering scalable, high-performance technology that simplifies integration and ensures reliable content distribution at scale.”

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