Innovative launch brings fast-paced eTennis content to market with real-world stars and 24/7 coverage
BETER, the award-winning provider of fast-betting content, data, and odds, has announced the addition of eTennis to its flagship ESportsBattle tournaments, becoming the first supplier to introduce a fast-paced eTennis format to the global betting market.
This latest expansion brings a new dimension to the ESportsBattle series, delivering live-streamed, high-frequency eTennis events that mirror Grand Slam rules and feature some of the most recognisable names in the sport, including Djokovic, Federer, Nadal, and Alcaraz. Unlike traditional esports, BETER’s eTennis gives bettors the chance to back players modeled on real-world stars, creating a more immersive and relatable experience. 
“At BETER, we continue to mirror the most popular real-world sports with fast-paced esports counterparts to engage next-gen bettors. The addition of eTennis to our flagship ESportsBattle tournaments is the perfect next step.”
— Gal Ehrlich, CEO of BETER
Each eTennis match consists of three sets and lasts approximately 40 minutes, with daily events running from 07:00 to 15:30 CET. Initially launching with 400 events per month, BETER plans to scale up to 2,200 eTennis matches monthly by year-end, across two concurrent 24/7 streams.
“Interest in tennis is incredibly high among players, and this has led to a huge surge in demand among sportsbooks for an esports version of the game. We’re thrilled to now fill this gap in the market with a completely new offering.”
Gal Ehrlich, CEO of BETER
As with all ESportsBattle content — including eFootball, eBasketball, and eHockey — the eTennis launch is underpinned by live data, real-time odds, hyper-accurate pricing, and a sustainable 7.5% margin for operator partners. BETER’s dedicated Integrity team ensures all matches meet the highest standards of fair play, significantly reducing risks often associated with real-world sports betting.
“Tennis is an incredibly popular sport worldwide, so it made perfect sense to add eTennis to our ESportsBattle tournaments — especially given the rising demand among operators and bettors for fast, round-the-clock esports content.”
Adam Conway, General Manager, Esports Business Division at BETER
“We look forward to seeing our partners benefit from these new eTennis tournaments.”
Adam Conway
With this launch, BETER reinforces its position as the most innovative and scalable provider of fast-betting content in the industry.
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