BETER, the award-winning provider of live streaming, real-time data, and odds for fast-paced esports and sports content, has continued its U.S. expansion after securing Vendor Registration in the state of Florida.
The registration was granted by the Seminole Tribe of Florida dba Seminole Gaming, the regulatory authority responsible for overseeing sports betting operations within the state.
Following approval, BETER’s exclusive Setka Cup table tennis tournaments—featuring live streams, live data, and real-time odds—are now available to bettors via Hard Rock Bet. The launch marks BETER’s official entry into the Florida market, making it the fifth U.S. state in which Setka Cup content is accessible. 
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds across approximately 700,000 fast-paced events annually, spanning multiple esports and sports disciplines. Its offering includes up to 50 betting markets per event and delivers an average operator margin that exceeds market benchmarks. Additional value is expected to be unlocked through the forthcoming integration of BETER’s exclusive ESportsBattle content into the Hard Rock Bet platform.
All events are closely monitored by BETER’s dedicated Integrity team, ensuring strict compliance with transparency standards and the principles of fair play.
Commenting on the milestone, Chuck Robinson, Chief Revenue Officer at BETER, said:
“Securing vendor registration in Florida represents another important step in BETER’s expansion across regulated U.S. markets and demonstrates our growing momentum in the region.
Launching Setka Cup with Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida players through a highly trusted sportsbook. We see strong long-term potential in the state and look forward to further enhancing the offering with the upcoming launch of our esports products, including ESportsBattle.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added:
“Obtaining vendor registration in Florida highlights the strength of our regulatory strategy and the expertise of our legal team in navigating the complexities of the U.S. market.
We appreciate the cooperation of the Seminole Tribe of Florida dba Seminole Gaming throughout the process. This approval supports our broader U.S. expansion strategy as we continue to secure access to key regulated states such as Ohio, Arizona, and Kentucky.”
