Fast-betting specialist named Esports Innovator of the Year for second straight year and wins Best Esports Innovation, reinforcing its status as the industry benchmark for high-frequency esports content.
Barcelona, 26 January 2026 – BETER, a Europe-based provider of live streams, live data and odds for esports and sports, has secured two major accolades at ICE Barcelona 2026, underlining its leadership in fast-betting esports innovation.
The provider was awarded Best Esports Innovation at the European iGaming Awards 2026 and Esports Innovator of the Year at the International Gaming Awards 2026, marking the second consecutive year BETER has topped the latter category. 
The recognition reflects BETER’s continued investment in next-generation esports betting formats and its ability to deliver scalable, in-demand content tailored to modern player behaviour.
At the core of BETER’s esports proposition are its exclusive ESportsBattle tournaments, offering round-the-clock betting action across popular titles including eFootball, eBasketball, eHockey and eTennis. With more than 500,000 events scheduled annually, ESportsBattle has become a benchmark product for high-frequency esports content.
BETER’s commitment to integrity and transparency is further demonstrated by ESportsBattle’s ESIC Gold Standard Accreditation, reinforcing the provider’s reputation as one of the most trusted suppliers in the space.
Operators also benefit from BETER’s Esports Odds Feed, which delivers market-leading odds and industry-high uptime across more than 450 tournaments worldwide, covering over 40,000 pre-match and live events each year, all managed by an in-house team of expert traders.
The awards follow a period of sustained growth for BETER’s esports division, highlighted by the launch of eTennis, the first product of its kind in the market, and the expansion of its eBasketball portfolio with the introduction of the European Conference tournament.
BETER has also continued to expand its regulated market footprint. In the US, ESportsBattle is live in New Jersey and Colorado with tier-one operator bet365, while international integrations in 2025 included Entain CCE and Meridianbet.
The dual award win at ICE Barcelona further validates BETER’s position as a leading provider of fast-betting esports products and reflects the strength, expertise and ambition of its global team.
Vladyslav Vitrenko, Public Relations Lead at BETER, said:
“Winning two major esports awards at ICE is a strong endorsement of our product strategy and a fantastic way to start the year.“Our focus has always been on building fast-betting products that combine scale, integrity and entertainment, while remaining fully transparent with our partners and the wider industry.
“As demand for high-frequency esports content continues to grow, these awards reinforce BETER’s position as the go-to provider in the market.
