As part of its ongoing APAC expansion, leading fast-betting content and data provider BETER has announced the appointment of Miguel Valdes as Business Development Manager for the Asia–Pacific region.
A seasoned commercial leader with a background at top-tier companies including SiGMA World, Valdes joins BETER with a clear mandate: to accelerate growth by forging new partnerships across the APAC region and driving deeper engagement with operators, platform providers, and aggregators.
Strategic hire marks next phase in the BETER APAC expansion
In this strategic role, Miguel will lead the charge in scaling BETER’s regional presence, building out a local team, and developing strong partner relationships in emerging and established APAC markets. His efforts will help mirror the company’s rapid momentum seen across Latin America and Europe. 
This move marks a pivotal moment in the BETER APAC expansion, as the company sharpens its focus on one of the world’s most dynamic iGaming regions. With demand surging for its fast-betting products—spanning esports, sports data, and live content—BETER is positioning itself to meet the appetite of next-generation bettors in Asia–Pacific.
Chuck Robinson, Chief Revenue Officer at BETER, commented:
“Miguel is a strong addition to our team and will lead BETER’s development in the APAC region. He brings valuable experience to the table, and we are delighted to welcome him on board.
We have ambitious plans for the region and with our various portfolio of esports and sports products, we’re perfectly positioned to meet the needs of the next-gen bettors there.”
As BETER deepens its investment in regional growth, Valdes will play a crucial role in aligning commercial strategy with local market dynamics, adapting the brand’s agile approach to the diverse needs of the APAC landscape.
Miguel Valdes added:
“I’m excited to join BETER, especially at a time when the demand for fast-paced content is rapidly growing. This trend is evident not only in APAC but worldwide, with BETER driving that movement.
The region holds enormous opportunities, not only for BETER but also for the operators and aggregators who are open to leveraging fast-betting potential. I look forward to contributing to BETER’s growth and exploring new markets across APAC together.”
This latest step in the BETER APAC expansion reinforces the company’s commitment to international growth through strategic hires and region-focused execution—backed by a high-performance portfolio that continues to set the pace in modern betting.
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