Betano, Kaizen Gaming’s flagship sports betting and gaming brand, has announced its first move into horse racing sponsorship through a new yard partnership with leading trainer Olly Murphy ahead of the 2025/26 National Hunt season.
The agreement will see Betano support Murphy’s challenge for the British Jumps Trainers’ Championship through a series of innovative activations. These include:
- The Betano logo displayed across Murphy’s Warren Chase Stables.
- Branded apparel for Murphy and his team, worn in training and on racedays.
- A regular blog series authored by Murphy, giving Betano customers unique insights and previews ahead of key fixtures and major festivals.
This marks Betano’s debut in horse racing and builds on its global sponsorship portfolio, which includes partnerships with the UEFA Europa League and Conference League, Brazilian side Flamengo, Sporting CP, River Plate, and Premier League club Aston Villa, where Betano is principal partner. The brand also works with Aston Villa TV host and broadcaster Kate Tracey. 
Olly Murphy commented:
“I am chuffed to bits to have teamed up with Betano – first of all, they are front-of-shirt sponsors of Aston Villa, who I’m a massive fan of! Betano are a well-known worldwide brand, and hopefully they will rise up the National Hunt ranks like we are at Warren Chase Stables too.”
The Betano x Olly Murphy partnership will be activated throughout the 25/26 season, aiming to deliver fresh engagement opportunities for racing fans and bettors alike.
