beBettor, the leading data analytics platform for the iGaming industry, has announced a strategic partnership with Strategy (formerly MicroStrategy), a global leader in Artificial Intelligence and Business Intelligence (AI/BI). The collaboration will integrate beBettor’s WealthScore™ with Strategy’s AI and BI capabilities to deliver smarter, data-driven first-time deposit strategies for operators.
beBettor’s WealthScore™ enables operators to understand player affordability from the moment of registration, allowing them to tailor experiences and optimize player value responsibly. The combined offering will empower operators to leverage real-time wealth insights alongside AI-driven analytics to enhance player engagement and boost gross gaming revenue (GGR).
In the initial phase, the partnership will focus on how Strategy’s AI tools can combine operators’ historical data with beBettor’s wealth intelligence, revealing new ways to increase first-time deposits through personalised deposit recommendations and predictive modelling. 
With a global valuation exceeding $80 billion, Strategy works with many of the world’s largest iGaming operators, providing them with trusted AI systems that accelerate data-driven decision-making, compliance reporting, and commercial optimisation.
Together, beBettor and Strategy aim to redefine how iGaming operators identify commercial growth opportunities — using AI to turn data into actionable intelligence.
Harry Cott, CEO of beBettor, said:
“Partnering with Strategy allows us to combine the power of AI with our unique wealth insights, helping UK-facing operators unlock new commercial potential and drive measurable growth.”
Seth Olsen, UK Country Manager at Strategy, added:
“beBettor offers a distinctive capability in the iGaming space. Together, we can empower clients to uncover richer insights and build smarter, data-led growth strategies.”
