Incentive Games, the B2B games provider best known for its data-driven design and innovative player experiences, has announced a new partnership with Bally’s Intralot, one of the most established names in the global gaming and entertainment industry.
Delivered through Incentive Studios, the real-money gaming division of Incentive Games, this collaboration will see a suite of real-money titles made available to Bally’s Intralot brands and player base.
The partnership marks an exciting step forward for both companies, combining Incentive Studios’ expertise in high-performing real-money content with Bally’s Intralot industry-leading platform and global reach. 
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our real-money portfolio is designed to deliver both entertainment and strong commercial performance. Partnering with Bally’s Intralot gives us the opportunity to showcase our unique approach on a global stage, and we’re thrilled to be working alongside such a talented team.”
Dezso Pazmany, Director of Product Operations at Bally’s Intralot said, “I’m thrilled for our launch with Incentive Studios, their exciting and innovative games will be a great addition to our portfolio. It’s amazing to be able to deliver fresh and engaging experiences to our players.”
The first games from Incentive Studios’ portfolio launched on the Bally’s Intralot platform earlier this year, with more titles to follow in 2026.
This partnership continues Incentive Games’ expansion into regulated markets worldwide — following recent licence approvals in the UK, Ontario and Michigan — and underscores the company’s growing reputation as a trusted real-money gaming supplier.
