Altenar will use its presence at SiGMA South America in São Paulo to address what it sees as a key strategic gap in the region’s iGaming market: the underutilisation of sportsbooks within operator models.
Despite rapid growth in Brazil’s regulated betting sector, many operators continue to rely heavily on casino-led offerings. Altenar argues that this approach risks limiting long-term engagement and retention potential.
With Brazil’s licensed market generating R$37 billion (approximately $7.5 billion) in GGR by the end of 2025, the scale of opportunity has become increasingly clear. Within this context, positioning sportsbooks as a secondary product is no longer viewed as a conservative strategy, but rather a missed commercial opportunity. 
The topic will be explored further by Altenar Co-Founder and COO Dinos Stranomitis during the panel “The Undefined Value of Sports Betting in Brazil,” where the focus will be on the role of sportsbooks in driving sustainable growth.
Altenar’s continued expansion in São Paulo reflects its strategic focus on supporting operators in building more balanced, data-driven operations, where sportsbooks play a central role alongside casino products.
Luana Monje, Sales Executive at Altenar Brazil, commented:
“The sports betting market is evolving faster than many operators are ready to admit. Those who prioritise sportsbooks now will be better positioned to drive retention and long-term value. The real risk is delaying that shift.”
