Altenar, a leading sportsbook and iGaming software provider, is accelerating its growth in the African market with the appointment of Brendon Jeacocks as Regional Director for its Altenar South Africa sportsbook. With over eight years of expertise in finance, regulation, and compliance within the iGaming industry, Jeacocks brings valuable experience that will help Altenar expand its footprint in this fast-growing region.
Altenar appoints Brendon Jeacocks as Regional Director to drive growth of Altenar South Africa sportsbook during its inaugural year
Following Altenar’s acquisition of a National Manufacturer licence from the Western Cape Gambling and Racing Board in December 2024, the Altenar South Africa sportsbook is now positioned to serve licensed operators across South Africa and beyond. Brendon Jeacocks’ role will be pivotal in tailoring Altenar’s sportsbook technology and premium data offerings to meet the unique demands of the mobile-first South African market.
John Quaye, CFO at Altenar, commented:
“We are delighted to welcome Brendon to the team as he builds our on-the-ground presence in South Africa. His expertise in the market will undoubtedly help us achieve strong growth in our first year as a licensed provider in the country.” 
Brendon Jeacocks, Regional Director at Altenar, added:
“I’m pleased to be joining Altenar at such an exciting time for the company’s ambitions in Africa. I look forward to helping to develop Altenar’s presence in South Africa and connecting with the rest of the industry.”
With Jeacocks on board, Altenar’s South African sportsbook offering is set to gain momentum, delivering tailored sports betting solutions and fostering local partnerships.
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