Abelson Sports, a leading provider of sports data solutions, has partnered with global sportsbook supplier BETBY to enhance football betting offerings with Abelson’s comprehensive goalscorer and card markets.
The collaboration integrates Abelson’s pre-match and selected in-play coverage, giving players access to first and anytime goalscorer bets, as well as player booking markets. While the initial focus is on these core markets, both companies are exploring opportunities to extend the partnership across additional third-party channels.
BETBY, renowned for its innovative virtuals products and forward-thinking sportsbook approach, continues to strengthen its portfolio through partnerships with top-tier content providers. This latest agreement positions Abelson Sports as a key source of innovative betting content, enabling clients to leverage new football markets with minimal integration effort. 
Simon Temple, COO at Abelson Sports, said: “BETBY is pushing the boundaries of sportsbook innovation. They recognised the value of our player markets immediately, and we’re excited to see them elevated within their ecosystem.”
Sergey Tsukanov, Chief Sportsbook Officer at BETBY, added: “By integrating Abelson’s player props, we can offer markets that reflect how fans actually watch and enjoy football—making the sportsbook experience more personal and interactive.”
