In this new year’s industry roundup, we invited partners and suppliers to reflect on the future twelve months and share their insights on where the sector is heading. We asked contributors two key questions:
(1) As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
and 
(2) What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Here’s what leading suppliers had to say:
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Colin: One of our great strengths is how we truly partner with our customers to support them in fulfilling their strategic ambitions, and we will be continuing to do this with all the high-quality, innovative solutions we deliver.
Our 2026 Roadmap also focuses on operator efficiencies that will allow our partners to move quicker. Specifically, enhancements to our PAM and data platform will provide a user-friendly, out-of-the-box solution that centralises all admin tools into an innovative interface. This will enable quick support and decision making and means that all key journeys – including player protection, AML, financial & risk management, player engagement and promotional initiatives – are optimised for the ultimate operator efficiency.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Colin: Players are demanding stickier experiences, more customisation and more payment method varieties. As operators are vying for their share of the player wallet, they must create personalised experiences that cultivate loyalty, and they must partner with a platform that is leveraging the advances in AI.
I also expect we will see more consolidation and international diversification from operators as they adapt to changing taxation, especially companies in the UK facing the remote gaming duty increase. Thankfully, Bede is already well positioned for this scenario due to our focus on the heavily-taxed German market and the efforts already underway for further territory expansion.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Marina: BGaming team plans to strengthen its presence in Europe, LatAm, and Africa, while continuing to grow as a global company — not only as a game provider but also as a publisher. Another key priority is scaling collaborations with affiliates, streamers, and operators to build stronger community-driven engagement. We also plan to expand our responsible gaming initiatives as part of our long-term sustainability strategy. Standing out in 2026 means staying data-driven and flexible while continuing to deliver meaningful value and memorable experiences to players.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Marina: In 2026, data-driven product development will continue shaping how the industry evolves, shifting the focus from a traditional B2B model to a more dynamic B2B2C approach. Understanding player behaviour and creating content that resonates with specific audiences will become essential for sustainable growth. We anticipate a greater reliance on real-time analytics, deeper engagement with streamers, influencers, and affiliate communities, as well as more feedback-driven co-creation. For BGaming, these channels are becoming powerful engines for distribution and gaining valuable product insights.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Nik: Big Time Gaming has already earned its place in the top tier of game developers, but we never rest on our laurels. The team works incredibly hard to bring new mechanics to the market, and to build these into slots that engage, immerse and entertain players. We are not a one hit wonder and have a huge catalogue of blockbuster slots that continue to top the charts – some even years after their initial release. Over the next 12 months, we have some game-changing mechanics set to break cover, mechanics that will appear in games that have the hallmarks of becoming the next icons of our portfolio.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Nik: There’s always talk about trends and preferences, but the way I see it, players don’t just want to fire up the reels on epic slot games – they want exciting new mechanics, fresh storylines and themes that are exciting. At times, this means leaning into the MegapotsTM mechanic or Hold & Spin feature, at others, it’s about bringing in as much jackpot action as possible. At Big Time Gaming, we have put our own twists on all the major mechanics, and have our own IP such on MegawaysTM, MegaclustersTM, MegapaysTM and now MegapotsTM, that we can use to bring new and exciting experiences to the market – this means we can set the trends rather than having to adapt to them.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Josh: In 2026 our focus is simple: prove ChatBet at scale and help operators use the World Cup as a true breakout moment, ideally with a flagship partner in each key market. We want a small, sharp portfolio where ChatBet is a meaningful revenue line, not an experiment. That means deepening launches with current operators, expanding across Digitain and Kambi networks, and turning early KPIs into repeatable playbooks for VIP and mass-market users. Product-wise we’ll double down on our Agentic AI Bookie, operator-specific personalities, and dashboards that show engagement, interaction, funnel and betting intent, all with frictionless WhatsApp and Telegram onboarding.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Josh: We see four big shifts in 2026. First, messaging becomes a key betting channel, not a sidecar to apps and web. Second, operators will demand clearer attribution and intent data from every conversation as marketing costs rise. Third, regulators will keep pushing for safer, more personalised journeys. Finally, prediction-style experiences will converge with sports betting, with users treating parlays and combos as “portfolios of opinions” they discuss in chat. ChatBet is leaning into all four: deeper Meta and Telegram integrations, real-time intent and funnel analytics, agentic AI that nudges toward safer play, and prediction-led conversational flows that turn free-text into compliant, high-engagement bets.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Martyn: Comparasino is the first product-led online casino comparison site in the UK and we’re doubling down on our efforts to make it quick and easy for players to find online casinos and bonuses that match their preferences. We recently rolled out a major update to our Member Zone, making it simple for people to sign up, set preferences and then browse the list of matching brands they receive – we even add new matches to their account as soon as we onboard them to Comparasino. In addition to our product updates, 2026 will be all about branding and driving awareness of Comparasino and the services we offer. We have some groundbreaking campaigns in the works that I can’t wait to see break cover over the coming months – campaigns that will allow us to stand out in ways that have never been seen before.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Martyn: For online casino comparison sites, it’s going to be all about building trust with players and helping them to find reputable brands to play at. The industry is making a lot of noise about the threat of the black market, and you only need to take a quick look in the search engine results pages to see the concern is real. This is why we take our responsibility to educate players as to why they should only play at licensed brands seriously. It’s also why we continue to invest in branding and marketing activity so that we can reach more players than ever before, further spread the message about playing at licensed brands and ultimately help as many as possible to find reputable and trusted sites that offer the experiences they are seeking.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Danny: 2026 is about escalation. We’re doubling down on unconventional themes, experimental mechanics, and games that feel like events, not just releases. We want every drop to hit harder than the last and make it impossible for players to ignore the DEGEN movement. Our roadmap is stacked with titles that go deeper into alternative cultures and underground worlds, pushing the envelope visually, sonically, and mechanically. While the market gets louder, we plan to stand out by doing what others won’t: taking real creative risks, treating players as collaborators, and building a brand that refuses to follow the rulebook.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Danny: 2026 will reward the studios brave enough to break away from the conveyor-belt mentality. Players are demanding originality, subculture-driven themes, richer world-building, and mechanics that push beyond reskins. The rise of niche-turned-mainstream experiences is undeniable, and DEGEN is already geared for it. We’re preparing by diving deeper into gaming culture, embracing disruptive narratives, and blurring the line between gameplay and storytelling. Our movement thrives in the underground, and that’s exactly where the industry is heading. As others scramble to catch up, we’ll continue shaping the conversation and redefining what iGaming can be.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Rafael: As we enter 2026, we have two major goals: strengthening and expanding our brand in the North American market, and establishing a solid presence in the online gaming space. We aim to compete directly with the most recognised global brands, bringing the same competitiveness and results we’ve already proven in land-based operations. To stand out, we will prioritise product innovation, data-driven strategy, and delivering high-value entertainment experiences. Our focus is to build a brand that resonates internationally while maintaining the agility and creativity that define us today.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Rafael: The industry is rapidly growing on the online side, and we are fully aware of that shift. We’re actively preparing to position our brand internationally with products designed for that space. At the same time, the land-based segment—where we already operate—continues to evolve with the rise of innovative cabinets and advanced display technologies that elevate player attraction. We are already investing in this direction to ensure we remain as competitive as the leading manufacturers. Our goal is to innovate on both fronts and stay ahead of the trends defining the next stage of the market.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Obdulio: Our focus is clear: consolidate our UK leadership and accelerate growth through innovation. 2025 was a huge year for us, during which we gained market share in the UK. We don’t just want to consolidate this in 2026; we want to keep growing in this market.
To achieve this, we will continue to innovate and improve the customer experience. Features like Coin Economy, which allow players to use virtual-style coins, have been a huge success, and we will continue to grow in these areas.
Alberta’s upcoming launch will be a major milestone, and we aim to replicate our Ontario success. We’re also preparing for New Zealand’s regulation in late 2026, where our local expertise positions us to lead in what we expect to be one of the most exciting markets globally.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Obdulio: Pinning down just one change is difficult. The industry is evolving across all levels, and we are excited to contribute to that.
We are seeing hugely positive changes in the responsible gambling space, as well as a bigger focus on the overall player experience. Arcade games, social gaming, and crash games remain popular with players, and gamification remains a central talking point.
We also expect to see a wider convergence between what have been labelled as “crypto” casinos and more traditional online casinos. The crypto landscape has a unique reputation in the industry right now, but there are key lessons to be learned; most notably, the player experience is often much faster, both in terms of a more frictionless onboarding experience and the speed of games themselves.
Crypto casinos have also been quick to embrace gaming trends, with many of them putting focus on arcade-style and casual games, both of which have resonated strongly with players, especially the Gen-Z audience. Many of them also emphasise community-style gaming and live streams, both of which are becoming increasingly popular among traditional casino players.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Sarah: In 2026, our focus is to continue to build on the strong foundations already in place throughout the agency, continuing to amplify brands, elevate stories, and drive commercial growth for iGaming. GO Intel will be a key catalyst, giving clients the clarity and confidence that only fast, focused intelligence can deliver. Across all areas of our work, we will keep pushing for smarter strategy, stronger storytelling, and insight-led creativity that reflects the realities of a rapidly evolving sector. Standing out next year means championing The GameOn Way, a partnership-first approach powered by expertise, curiosity, and measurable results.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Sarah: The year ahead will be defined by sharper regulatory shifts, increased demand for attribution, and the rapid acceleration of data driven marketing across the iGaming sector. Social platforms will play an even bigger role in relationship building, and brands will expect clearer insight into what drives engagement and commercial outcomes. We are preparing by strengthening our intelligence capabilities through GO Intel, deepening our use of data across PR, content, and social, and creating storytelling that reflects real market behaviour. Our priority is to keep clients ahead of industry change with insight, creativity, and intelligence that turns strategy into measurable impact.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Alex: In 2026, our ambition is to advance our position as a high-performing mid-tier studio with Tier-1 credibility. We plan to stand out by delivering more first-to-market mechanics, expanding into new game verticals, and strengthening the franchises that resonate with players, most notably 3 Pigs. We’re also strengthening operator partnerships and introducing more RGS partner content to widen our creative range. Geographic expansion remains a priority, with South Africa among the key markets we will enter. Ultimately, our competitive edge comes from being mature enough to be trusted, yet still agile enough to innovate faster than the field.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Alex: 2026 will be defined by greater demand for innovation, unique game formats and mechanics that genuinely differentiate. Players increasingly expect fast, inventive experiences, and we’re preparing by expanding our experimental pipeline through first-to-market mechanics like Smash4Cash™ and new verticals launching early in the year, including Marbles Royale. Operators are also prioritising stability, reliability and strong sequel performance – areas we are heavily investing in. At the same time, regulatory diversity and new market openings will create opportunities for studios able to adapt quickly.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Thomas: Beyond continuing our growth trajectory, the most exciting milestone for 2026 is the launch of our third wave of models in Q1. These will offer even deeper insight into what operators need to run at maximum efficiency and will take us another step towards autonomous go-to-market and autonomous operation. The goal is simple: help customers drive optimal revenues without increasing headcount or relying on outdated pre-AI software stacks and workflows.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Thomas: We’re already seeing a major shift: AI-driven models are starting to absorb functions that were previously handled by large, complex software systems. Anything that required humans to navigate multi-layered operational problems is increasingly being replaced by agentic AI and workflows that embed ML-based decision-making at their core. This shift will accelerate in 2026. At Golden Whale, we’re preparing by ensuring our systems will be a major component inside this next-generation infrastructure and by continuing to develop systems around our top-performing models that enhance, rather than complicate, our clients’ operations.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Edvardas: We aim to keep expanding across all verticals and build on our strongest qualities which include flexibility and speed. Our product roadmap will continue growing quickly, guided by client and player insight. We plan to increase our pace even further while preparing internally for a high-quality, high-volume strategy. We will also focus more on game shows and broaden our presence across countries both in operations and partnerships. More info coming soon!
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Edvardas: Customisation and personalisation will remain central. Players look for experiences that fit their preferences and play styles. One of our core priorities is giving operators exactly what their audiences want through tailored solutions. Whether through dedicated studios or the creation of RNG games, we are prepared to deliver and to do so quickly.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Allan: 2026 is the year we stop playing small. We’re scaling from a trusted analytics partner into the enterprise standard for marketing measurement in gaming. Our focus: enterprise-grade workflow automation, real-time modeling, and contribution-based insights delivered without the integration nightmares this industry is infamous for. We’re also launching IRL thought-leadership experiences designed to pull this category into the modern era—bringing world-class operators, data scientists, and creatives into the same room. In a space drowning in dashboards and vanity metrics, we’ll stand out by doing the one thing that actually matters: proving incremental profit, faster and more transparently than anyone else.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Allan: 2026 will be the first year AI creates true P&L-level impact across gaming—not as hype, but as measurable uplift. Operators will demand tools that predict value, automate decisions, and tie spend directly to outcomes. And they’ll expect pricing models that align incentives, not punish usage. We’re preparing by doubling down on contribution-margin intelligence, agent-driven analytics, and integrations that eliminate data latency. But the bigger shift is philosophical: customers will reject complexity and gravitate to platforms that deliver clarity, speed, and provable ROI. That’s the wave we’re building for- and the wedge that will redefine our category.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Feron: Our focus is on depth and delivery. We aim to strengthen our position in high growth regions such as Africa and Italy, expand our regulated market footprint and grow our portfolio of virtual sports and data lite games. What sets us apart is our ability to solve real world challenges for operators. Our products are built to work in complex environments, not just in ideal conditions. That is where we provide value through speed and adaptability.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Feron: Operator expectations are shifting quickly. There is growing demand for content that uses less data, integrates faster and reflects local preferences. In many markets, the priority is efficiency as much as innovation. We are ready for that. Our platforms scale without friction, our games are designed for mobile realities, and our processes get partners live with confidence. The push for smarter delivery will intensify in 2026 and we plan to stay ahead by keeping our solutions practical, reliable and built for real market conditions.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Chris: In 2026, our goal is to firmly establish SharedLuck as the leading jackpot solution for operators who want flexibility, transparency, and performance. We’re scaling our integrations, expanding operator partnerships, and enhancing our product and dashboards to deepen the value we provide. What sets us apart is our belief that operators deserve control over their jackpots and not a black box or rigid preset. Our ambition is to bring the best product to the industry. With our strengths in commercial and product development we are aiming to scale SharedLuck to new heights and keep on delivering revenues for our partners.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Chris: It’s no secret that it has become very difficult as an operator to turn a margin, and we are setting out to give the control and tools to the operators to improve their margins with products they fully control with up to 30% additional revenues coming through this product vertical. There are a lot of jackpots and jackpot games out there in the industry but some of them are obscure in how they work and operators are asking for more transparency and control. In 2026, we expect demand to rise for systems that operators can shape around their own brand and economics. SharedLuck was built with this future in mind; fully configurable, and powered by simulations that remove guesswork. Our aim is to stay ahead of these trends by continually refining what we already believe is a best-in-class jackpot product.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Shmulik: Media Troopers was founded with the vision of enabling our clients to be first-to-market in every jurisdiction that launches a legal market for gambling, and the prediction market for us is no different. We have an obligation to our clients to be their bridge into every new market opportunity there is. So as long as it will be legal and regulated, we plan to be there and lead with digital marketing and acquisitions. However, we are still looking to be focused on maintaining exponential growth on our other existing verticals, like traditional sports betting, iGaming, and DFS, as well as expanding into new regulated jurisdictions looking to launch and new markets and verticals like finance and regulated exchanges.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Shmulik: The new trend that is nothing less than a tectonic shift to the industry is, of course, prediction markets. What started to gain tremendous momentum this year is taking shape to become the new reality of the gambling industry. What’s still undetermined is how the state and tribe sovereignty will hold amidst the federal-level CFTC regulatory framework. Then, add cryptocurrency and Trump’s involvement into the mix, and you’ve got one huge, life-changing event that will be what the industry is dealing with not only in 2026, but in many years to come. If there’s anything we learned from 2025, and anticipate again in 2026, is that the market is disruptive, dynamic, and hard to predict. But one thing we know for sure: 2026 is never going to be boring!
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Ed: You’re right in that the slot provision space is highly competitive, and that’s why we head into the New Year with one of our biggest game launches to date, Max Spinwell – Temple Explorer. The game has been live exclusively with William Hill over the festive period and goes on general release from 5 February. Max Spinwell is the lead character from our Unusual Suspects series, and is now going solo with his own franchise. Players can expect explosive slotting action as Spinwell takes them on an adrenaline-filled adventure where they will encounter bonuses like Cash Collect, Cascades, Respins, Multipliers, Free Spins, Super Free Spins and more. This builds on the success we have found with other slot franchises like Unusual Suspects and Bison Moon, both of which have been major differentiators.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Ed: We will continue to see players navigate towards bonus-rich games that take them on a slotting thrill ride spin after spin. This will certainly be the case in markets where operators are being forced to reduce RTPs because of regulatory requirements and further squeezes to margin. It’s our job as a studio to ensure players don’t suffer as a result, and this means really dialling into the math and mechanics of each slot we release – this is why we continue to bring new and exciting mechanics and bonus features to the market. Of course, striking the right combo of bonuses is where the real magic happens, and at Northern Lights Gaming, we have a skilled and experienced team that knows exactly how to excite players and get their pulses racing.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Steve: I know it’s early, but World Cup fever is already in the air at Playbook Fusion. We have developed a game specifically for the tournament: World Cup Playbook Football. It’s based on our original Playbook Football product – a real-money, virtual football management betting game where players build their own teams, place bets, earn points, receive in-game rewards, climb divisions and compete on leaderboards. World Cup Playbook Football creates high engagement through squad-building mechanics inspired by popular mobile sports gaming franchises like FIFA Ultimate Team and Championship Manager. It has persistent progression systems, offers daily rewards, and allows in-game purchases, including Player Packs, via PBF Coins, which are earned by placing bets. We think it has the makings to be a real hit and elevate the fan experience in the build up to and during the World Cup.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Steve: The early success of Playbook Football highlights the persistent, gamified experience it delivers, keeping players engaged, returning and invested week after week. It also stands as proof that sportsbook content is evolving, with Playbook Football changing how players interact with betting products, bringing ownership, skill development and progression into the core experience. Over the coming 12 months, we will see more operators embracing this type of content, allowing them to engage new player cohorts while providing existing punters with a more engaged experience that they can come back to week after week, even outside of the football season. Of course, as the pioneer of this product category, Playbook Fusion is in the driving seat to leverage the huge opportunities it presents.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Playzia: Looking ahead, Playzia is poised for a year of accelerated growth. In 2026, the company aims to deepen its presence in existing regulated markets while expanding into new high-potential territories. A key part of this strategy involves the introduction of new trademarked mechanics that will be incorporated into multiple releases, helping to strengthen both brand identity and gameplay differentiation. Playzia will also focus on launching ambitious new game formats that elevate player engagement and reinforce its position as an innovative alternative to traditional slot providers. Across all areas of production and delivery, the company remains committed to raising overall quality standards, enhancing operational discipline, and building a scalable framework capable of supporting its long-term vision.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Playzia: The year ahead is shaped by several industry trends that continue to redefine player expectations and studio capabilities. Branded and IP-powered content is gaining momentum, with high-visibility collaborations, such as last year’s Love Island release, becoming increasingly influential drivers of acquisition and retention. At the same time, the market is shifting toward more diverse content portfolios, with players seeking experiences that extend beyond classic slots into crash games, instant wins, skill-lite formats, and hybrid models.
Perhaps the most transformative force of 2026 is the rise of AI across the gaming ecosystem. Beyond serving as a creative catalyst, AI is reshaping the way studios operate, streamlining production, optimising workflows, and enhancing delivery reliability. For Playzia, it is becoming a critical enabler of efficiency and scale, supporting stronger release discipline, higher output quality, and the ability to build larger, more ambitious portfolios across an expanding network of regulated markets.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Madelein : We want to become a must-have game provider for online casino brands in markets across the world, and that means focusing on our product roadmap and ensuring we produce games that put players on the edge of their seats spin after spin. How will we do that? By blending creativity, features and data. Features will be a point of difference, and we will be incorporating many player favourites into each of our titles. We are also setting new standards for production value, with cinematic visuals, superior sound design and compelling narratives, storylines and characters. For a slot to top the charts, it has to be the complete package and we don’t release a game until we are confident it has what it takes to go platinum.
We also aim to deliver a new game each month, exploring diverse themes and market-led features, while also producing seasonal content whenever it is relevant.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Madelein : I think we will continue to see player demand for Cash Collect slots, and that’s why we’ve based our debut slot, Kong’s Jungle Tower, around it. Cash Collect builds tremendous big win anticipation, with players able to see the potential cash prizes and multipliers on the reels. This makes for a highly engaging experience as the round plays out and the cash prizes and multipliers are collected. Other popular features include Maxways, Hold & Win and Jackpots. By having all these features at our disposal, and can put our own twist on each which allows us to not only meet but exceed player expectations.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Eugene: In 2026, SEOBROTHERS aims to strengthen our presence in emerging iGaming markets and deliver measurable client growth through updated SEO strategies. We plan to focus on data-driven content, AI analytics, and tailored campaigns to meet player behavior. Building strong partnerships and fostering innovation will help us provide effective solutions and maintain a competitive edge.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Eugene: In 2026, AI development and stricter regulations will shape iGaming marketing. Mobile experiences and interactive content will drive engagement. SEOBROTHERS is investing in SEO tools, adapting content for AI search, and preparing for compliance changes. We are exploring new technologies and analytics to
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Charles: In 2025 we really established a blueprint for S Gaming and the fun and entertaining slots we produce. Over the next 12 months, we will use this blueprint to continue to scale the business – adding more games to our portfolio, entering new markets, striking additional operator partnership – in a way that is sustainable and successful. Rapid expansion sounds great, but we much prefer a steady cadence to ensure we are growing from a strong foundation. Driving this will be our product roadmap, with Catfish Amazon Extreme the next slot to leave our production line. In terms of new markets, we will be making our debut in North America alongside pushing into other core European markets such as Portugal, Italy, Romania, Sweden and Greece. As for how we differentiate, it’s in our approach to game development, which is all about producing engaging, high-entertainment slots with a more casual twist. This entertainment-first philosophy is backed up with years of data and market experience, and combined with an artistic approach that sees each game developed in portrait first and with the bonus round always in view for next level anticipation.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Charles: Change is constant in this industry, but one thing remains the same – players are always seeking fun and thrilling online slot experiences. Trends come and go, with mechanics and bonuses falling in and out of favour, but when it comes to it, players just want to be put on the edge of their seats, spin after spin. Slotting is all about excitement and entertainment, about seeing the big-win potential in a game and then feeling your pulse raise as it gets closer and closer – this is why we make the bonus always visible on the screen. Of course, you have to deliver the big wins, but increasingly more casual players are here for the journey, not the destination. And I think in 2026, we will see more operators add this sort of content to their lobbies to ensure they meet player demand.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Suzanne: As we move into 2026, our main goal is to double down on transparency and fairness in a market where rising UK gambling taxes are pushing many operators to reduce RTPs. We plan to stand out by maintaining our Highest RTP Guarantee, ensuring players always enjoy the most generous versions of every game. Beyond that, we’ll expand our partnerships with leading studios, enhance player education around RTP and responsible play, and invest in community‑driven features. By prioritising trust and value, we aim to prove that long‑term loyalty is built not on short‑term margins, but on fairness and integrity.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Suzanne: In 2026, we expect two major shifts to shape the industry: tighter margins driven by increased UK gambling taxes, and heightened player awareness around RTP transparency. Many operators will respond by lowering RTPs, but we see this as an opportunity to differentiate. Our Highest RTP Guarantee will remain central, ensuring players always access the most generous versions of games. At the same time, we’re preparing for growth in gamified experiences and community‑driven play, investing in features that reward loyalty and engagement. By combining fairness with innovation, we aim to lead the market in trust and player‑first entertainment.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Giorgi: In 2026, our focus is on growing the SPRIBE ecosystem. We’ll keep enhancing Aviator, expand our Turbo Games collection, and bring the Broadway Platform to more global partners. The goal is to make SPRIBE the top innovation partner for operators by combining strong technology, creative gameplay, and smart data use. We plan to stand out not by following trends, but by setting them continuing to deliver experiences that feel fresh, dynamic, and genuinely exciting for both players and partners.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Giorgi: We’re seeing entertainment and gaming merge more closely than ever before. Social interaction, personalization, and game-like engagement are becoming essential parts of the player experience. At the same time, AI and evolving regulations will reshape how the industry operates. SPRIBE is already preparing for this future – investing in AI-driven tools, modular systems, and the continued development of Broadway Platform. Our aim is to stay one step ahead, adapting fast and redefining what modern online gaming can look like.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Martina: In 2026, Swintt aims to amplify growth by deepening its presence in regulated markets and expanding into new, high-potential territories. We plan to accelerate the output of our Elysium Studios, Premium, and Select portfolios to deliver a richer, more diverse mix of standout titles. Strengthening compliance, technical scalability, and partner support will remain core priorities as we widen our reach. In a highly competitive environment, we intend to differentiate through creativity, cultural relevance, and high-impact game mechanics that give operators compelling content and give players reasons to return again and again.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Martina: The year ahead will likely be defined by rising regulatory expectations, increased demand for certified content, and a stronger push toward mobile-first design. Players are gravitating toward more immersive, expressive games that blend visual identity with innovative mechanics, while operators are seeking flexible solutions that move quickly and meet strict compliance standards. Swintt is preparing by expanding its creative pipeline, leveraging Elysium Studios’ strengths to introduce fresh game concepts, and investing in strong security and certification practices. Our focus is on purposeful innovation that anticipates market evolution while elevating the player experience in every release.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Giorgi:Our focus for 2026 is clear: unite content and technology. We’re launching a content hub – a first-of-its-kind mix of VeliGames, our aggregation platform, and our in-house game providers VeliPlay (crash & plinko) and Heaven of 7 (slots). It’s all about giving operators unique, ready-to-perform content within one connected ecosystem. Beyond that, we’re doubling down on client success – better onboarding, smarter data use, and hands-on GTM support. In a noisy market, we plan to stand out not by shouting louder, but by helping our partners win bigger.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Giorgi: The industry is shifting from PAMs to ecosystems. Operators now want less integration pain and more connected value – tech, data, and content working as one. We see personalised player journeys, modular setups, and region-first content strategies leading the way in 2026. Our response is to stay interoperable and agile – building tech that talks to anything and delivers insight back to the operator. The winners won’t be those with the most features, but those who move fastest and fit best – and that’s the race we’re built for.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Daniel: Vindral enters 2026 with strong momentum and a widening pipeline across several verticals. Our priority is to continue scaling Vindral Composer and Vindral Live, both of which benefit from a highly efficient cloud-based architecture. A key milestone will be the launch of V-Track Money Wheel, developed in collaboration with a leading gaming equipment manufacturer and a major live casino provider. We will also introduce V-Track Card, which uses AI to recognise cards in real time and apply authentic visual enhancements. With these innovations and ongoing product refinement, we aim to help operators build more dynamic, flexible and cost-efficient live casino experiences.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Daniel: In 2026, we expect to see greater adoption of AI across live casino production, particularly in areas that improve operational efficiency, reduce studio complexity and support more dynamic game formats. Studios will look for tools that combine creative flexibility with predictable, stable delivery at scale. Vindral is well placed to support this shift, as our AI approach has always been focused on solving real, practical challenges rather than chasing hype. Whether it’s reducing hardware reliance, enabling denser production layouts or supporting faster game iteration, our roadmap is aligned with the industry’s move towards smarter, more adaptive studio environments.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Carl: Our priority for 2026 is product. We want our platforms to be more engaging, intuitive and genuinely enjoyable to use, so people stay within our ecosystem longer and return more often. Standing out will come from sharpening the experience, not shouting louder. Everything we’re building, from new features to cleaner UX, is designed to increase stickiness and value over time. If we focus on creating a product people want to spend time with, we naturally differentiate ourselves in an increasingly crowded space.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Carl: AI-driven search will be the biggest shift next year, and it will continue reducing traditional SEO traffic across the industry. Being visible across multiple channels, especially social media and streamer communities on platforms like Twitch and Kick, will be essential. We’re planning for that reality already. At the same time, product quality will matter more than ever. Users will return only if they genuinely enjoy what we’ve built and feel connected to our ecosystem. Our focus is on evolving with these shifts, not reacting to them, so we’re ready long before the market catches up.
TheBetPress: As we move into 2026, what are your company’s main goals and ambitions for the year ahead, and how do you plan to stand out in such a competitive space?
Yoni: In 2026 our focus is simple: make the product smarter, faster, and more personalised than anything players expect. We’re investing heavily in AI-driven optimisation, improving our tech stack, and making sure our platform feels more intuitive from first click to payout. On the operational side, we want to tighten our execution, become more efficient, and keep raising the bar on player experience. We’ll stand out not by shouting the loudest, but by delivering consistently — better recommendations, smoother journeys, and a brand players trust. This year is about refinement, innovation, and turning strong foundations into standout performance.
TheBetPress: What new trends or shifts do you think will shape your industry in 2026, and how are you preparing to evolve or innovate in response?
Yoni: 2026 will be a year of smarter regulation, sharper competition, and players demanding instant everything – instant payouts, instant support, instant relevance. AI will move from a buzzword to a baseline expectation, especially in personalisation and risk management. We’re preparing by doubling down on real-time data, building tools that react faster than manual processes ever could, and strengthening our responsible gaming framework. Payments, UX, and speed will define winners and losers, and we’re gearing up to be firmly in the first group. The goal is simple: evolve quickly, innovate meaningfully, and stay one step ahead of the market curve.
