SIS (Sports Information Services), the global multi-content provider of 24/7 live betting services, has secured a long-term international media rights agreement with Racing WA, delivering premium horse racing fixtures from Western Australia to its worldwide partners.
The deal covers over 283 meetings across 31 tracks, including the prestigious Perth Cup at Ascot Racecourse on New Year’s Day. Combined with SIS’s existing coverage of Victoria and South Australia, this agreement significantly strengthens the supplier’s Australian portfolio.
Conall McSorley, Head of Racing at SIS, said:
“The Australian market is very important to SIS, and we have already experienced impressive growth in Victoria and South Australia. By expanding our content to three major states through this deal with such a well-regarded partner, we are confident the comprehensive offering will be strongly received around the world.”
David Hunter, Chief Racing Officer at Racing WA, added:
“We look forward to this partnership and bringing thrilling races from Western Australia to a global audience. Thoroughbred racing is a sport deeply ingrained in our history and culture, and we are delighted to be showcasing it to an international audience through SIS.”
The 24/7 live racing package provides a full end-to-end solution, including live-streamed images, data feeds, on-screen graphics with betting triggers, and an extensive selection of markets and pricing. This ensures a seamless betting experience for operators and players globally.
This agreement highlights SIS’s continued international expansion, bridging its Australian coverage with operations across Asia, South Africa, and the Middle East, reinforcing the supplier’s position as a leading provider of live racing content worldwide.
