National lottery deal boosts NOVOMATIC digital division’s presence in regulated iGaming landscape
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its foothold in Croatia through a strategic content partnership with the country’s national lottery operator, Hrvatska Lutrija.
Facilitated via the Bragg aggregation platform in collaboration with Intralot, the agreement grants Hrvatska Lutrija access to a rich portfolio of Greentube’s most popular titles. The first wave of releases includes classics such as Book of Ra™ deluxe, Sizzling Hot™ deluxe, and Lucky Lady’s Charm™ deluxe—slots with a strong following across Central and Eastern Europe.
Hrvatska Lutrija, an independent lottery operator since 1973, runs one of Croatia’s most trusted and expansive gaming platforms. Beyond its commercial success, it also funds numerous charitable projects addressing social issues throughout the country.
By aligning with the state lottery, Greentube cements its position in one of the region’s most competitive regulated iGaming markets. Hrvatska Lutrija’s significant market share offers the perfect springboard for Greentube’s continued growth in the Balkans.
“Partnering with Hrvatska Lutrija is an exciting move that will bring our classic content to a whole new audience in Croatia,” said Andrei Petre, Sales and Key Account Manager at Greentube. “As the national lottery, it has a well-established reputation and broad reach. We’re proud to work with such a respected partner as we continue expanding our footprint in key regulated markets.”
Ignacije Čutura, CEO at Hrvatska Lutrija, added:
“Greentube’s slot portfolio is instantly recognisable and beloved by players across Croatia. We are thrilled to bring its titles to our platform and strengthen the quality of our online casino offering. This partnership is another step in delivering top-tier entertainment to our customers in a safe and responsible environment.”